VIP Beauty: Grace Fodor & Studio 10

Grace Fodor is a make-up artist to the stars, a businesswoman, a mother and the founder of the incredible Studio 10 make-up range. The Live Like a VIP team are big fans of Studio 10 as it applies so easily, there’s a palette designed to make contouring simple and it leaves our skin looking and feeling so fresh.

The Studio 10 range  is designed to make us all look younger by correcting the signs of ageing with makeup essentials, problem solvers and professional fixes for results that make us look 10 years younger in an instant. It’s a bit like having an instant ‘facelift without the surgery’.

We’re so inspired that Grace managed to launch this range while being a mum as since Zoe’s had a baby she’s realised just how difficult it can be to mix work and family time. In this interview, she shares her secrets:



Q: Tell us about yourself and your business?

STUDIO  10 is my passion. I’d reached a point in my life where I was looking for a makeup range designed for women as they age. I needed more than products with just added anti-ageing ingredients, but that specifically correct, cover and combat the signs of ageing.



Q: What inspired you to start?

 I’d been working in the beauty industry for over a decade and I had become increasingly frustrated with the approach of the cosmetic industry to the makeup needs of older women. I felt that cosmetics weren’t changing with women’s skin, or tackling the issues that older women face and that we needed a new generation of tailor-made products.  I wanted a range that did a ‘job of work’ for me!


Q: My greatest challenge has been?

 Managing how fast we’ve grown! Studio 10 isn’t even two years old and in that time we have expanded massively, in terms of our product range, stockists and across the world. Managing that process has meant a lot of adjustments and a need to be really pro-active in dealing with each challenge as they arise. It’s a pretty amazing place to be though, so I can’t say I’m complaining!


Q: Achievements in the past 12 months:

Launching into Sephora Australia has been a huge milestone for Studio 10. Sephora is the ‘go-to’ makeup destination for women who love beauty, so to see a range designed for mature women get such great support was a real watershed moment. I’m also incredibly proud of our work with cancer charity Look Good Feel Better.

 We’ve been running the #raise1brow project to raise much needed awareness, funds and product. This wonderful charity helps raise the self-esteem and quality of life of people undergoing treatment for cancer. Their aim is to improve their self-image and appearance through complimentary group and self-help skincare and makeup sessions, creating a real sense of support, confidence, strength and community.


Q: What are the biggest challenges you think facing Mum-preneurs

Honestly, I think confidence? So many women have fantastic skills, or great ideas but don’t ever do anything with them because they worry about what they’ll get wrong. I always say ‘write down what you’ll get right and build out from there’. If you need better computer skills for example, do a night course, but don’t let it stop you!


Q:One key piece of advice for aspiring Mum-preneurs

Don’t let anyone else define what you can achieve. I’ve faced failures in business and had to pick myself back up so I know it isn’t easy, but the failure is never what defines you – it’s how you handle it that makes the big difference.

If you look at any successful individual, they’ve all faced setbacks and just refused to give in. Be tenacious and decide what you want to do, then do it. The only limits you have are the ones you set on yourself.


Q: I love being a Mumpreneur because?

 With three daughters I really want to set the example that you absolutely can have a family and a career – you just need to be flexible in how you handle it. So many of my friends saw their careers stall in their thirties – mine has just gone from strength to strength because I could alter my life to suit my work and vice versa.

I want my girls to never limit themselves because of their life choices or gender – being a ‘Mumpreneur’ proves that your brain and ambition don’t stop because you have kids, and you can still create an extraordinary business.


Find out more about that business – Studio 10 – on the Studio 10 website.

Zoe Griffin

Editor In Chief

Editor In Chief at Live Like A VIP. Author, Journalist & Copywriter. Often found with a glass of Champagne in hand!

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