In this day and age, it’s becoming increasingly challenging to produce a corporate event which will engage and entertain attendees. Attention spans are declining while demands are increasing.
Thankfully, there are many different ways to develop an impressive event, one which is educational, motivational, and enjoyable for attendees. To do this, however, a plan needs to be put into place.
To help with the formation of that plan, take into account the below tips for creating an unforgettable corporate event.
1. Understand Your Audience
If you want to put together a memorable corporate event, understanding your audience is the foundation for success. If an event is to fail, this is typically down to not understanding the needs of the participants.
If your business has hosted previous corporate events, you have a significant advantage. This is because you can ask former attendees about their experiences. Did they receive what they expected from past events? What worked? What didn’t? By taking their feedback into account, you have a better guideline for your next event.
Aside from feedback, you also need to know the importance of experiences with the event. People want to sample new experiences and these will ensure the event creates a lasting impression.
2. Identify the Event Objective
When organizing such an occasion, there’s one question that needs answering before any other: why are you hosting this corporate event?
To do this, you need to understand the objectives and challenges your business must overcome. With that said, do not try and cover too many milestones with one event. You have to remain realistic with your goals.
3. Entertain the Crowd
To guarantee engagement levels are retained, the event needs to introduce entertaining experiences. These don’t necessarily have to relate to the theme of the event. Instead, they could be seen as simply a break in proceedings, a chance for attendees to relax and recharge. After all, there’s only so much information and business jargon they will be able to take in one go.
As for entertainment options, the choices are vast and diverse. A comedian or magic act could be hired to perform. Another example is to transform the venue into a makeshift fashion show or dancefloor complete with a DJ. For the more budget-conscious, there are also various free team-building exercises which could be employed.
While these are all suitable picks, thinking outside of the box could truly deliver success. For example, you could opt for an inflatable jousting rental. As the name implies, this activity allows attendees to battle against each other in a safe, inflatable environment.
4. Produce a Memorable, Varied Food Menu
When your audience has exhausted their collective minds and bodies, there’s only one thing to do: recharge. This of course is done with food. It goes without saying that the better the food, the better the attendees will feel. As a result, you should take extra care with the selection of food on your menu. Along with being at a high standard in general, the menu should be considerate of all taste buds and dietary requirements.