Do you find that when you’re in a card shop, it’s hard to find something that’s relevant for minority groups? If so, you’re not alone. According to a survey by Huetribe, a multicultural and LGBTQ greeting card line, 73% of us say there isn’t enough choice. Furthermore, with wedding season in full swing and same-sex marriages more popular than ever before having been legalised over three years ago, the pool found the most underrepresented in the greetings card market are LGBTQ people (47%), followed closely by the disabled (33%), people of colour (27%) and interracial couples or people (26%).
BUT rather than just publish the figures, Huetribe are doing something about it and has teamed up with Manchester Pride to find some faces to represent these groups. This is your chance to be a star! Huetribe will be scouting at this year’s Big Weekend (from 25 – 28 August) and everyone is welcome to apply. Start practising that ‘duck face’ now!
Tineka Smith, Founder of Huetribe said: “Nothing says I’m thinking of you or I love you more than a card – but it can be hard to find cards which truly represent modern day society – whether you are gay, straight, bisexual, black or white. And with wedding season upon us, I’m not surprised the majority of Brits feel they can’t find cards for minority groups– and that’s exactly why I set up Huetribe – to address the gaps of racial, cultural and sexual representation in the greeting card market. When you walk into a store and see images on greeting cards that look like you or your relationships, it gives you a sense of acceptance that people
“When you walk into a store and see images on greeting cards that look like you or your relationships, it gives you a sense of acceptance that people realise you’re part of our society too.”
And because the Live Like a VIP team’s quite geeky, we were intrigued to learn more statistics. According to the survey, it’s the younger, more socially-savvy generations that like to buy cards most. Even though 18-24 year olds spend at least nine hours online each day, they buy the most cards out of all the age categories. Overall, we purchase at least 10 cards each a year spending up to six minutes looking for the right one.
But back to the competition, it’s worth entering because the winner will receive a professional photo shoot as well as a weekend away for friends and family.
You can find out even more details by looking out for the ‘Join our Tribe’ competition launching on 24 July on Huetribe’s (@huetribedesign) and Manchester Pride’s (@ManchesterPride) Facebook page, as well as the Huetribe website.