Inside GUILD Salon Chelsea’s Launch Party

This week a trendy new Parisian-style salon and beauty parlour opened its doors on London’s exclusive King’s Road, in the heart of Chelsea. GUILD’s flagship UK salon held its launch party in style with celebs such as Katy B, Martin Kemp’s model/DJ/photographer daughter Harleymoon Kemp and Made in Chelsea stars attending the party, and the Live Like a VIP team were there too.


First up, I had a chat to the GUILD salon team, and some top hairdressers in the beauty world, to see what they were excited about and what they were looking forward to with the salon – the buzz seems to be about bringing Parisian chic to London. Respected hairdressers Phillipe Hostalery and Phillpe Gentner  own a GUILD in France and this is their first in the UK.


Although the launch party started early (6pm) it was soon in full swing, thanks to Harleymoon Kemp; who unsurprisingly has a good understanding of music, with parents like Spandau Ballet ’s Martin Kemp and Shirlie Holliman from Wham! and Pepsi and Shirlie. It was pretty cool to see the salon’s reception turned into a DJ booth.


The most glamorous VIP guest of the night was Katy B, who has ditched her red locks in favour of a brunette look, dip-dyed to dark blonde; a look which went down well.


Also joining the party was Chelsea’s own Hugo Taylor. I have a feeling that this salon is going to be a big hit with the Made In Chelsea stars. It’s on their doorstep and the ethos is to make every girl look coiffed and fabulous – a perfect prep for a social event that evening!


During the earlier part of the evening, the team were giving demos and guests were taking up the opportunity to be the salon’s first cilents. I noticed the theme of the evening was big, bouncy and beautiful hair naturally. I really want to come back and do it properly myself – look at how stylish the hair area is:


What I like about GUILD is the fact that it’s a one-stop shop for a night out – upstairs is the hair styling and cutting facilities, whilst downstairs there is a hair colouring centre and a gorgeous white beauty room, which reminds me of a spa. The colouring centre has a glamorous feel, a bit like a photography studio.


Among the many guests – enough to see the upstairs and the downstairs of the salon completely full – were representatives from in-house brands such as Shu Umera and Redken. I was given a goodie bag of items to test when I left, and I can recommend Davine’s Natural Tech range, which the salon stocks a big range of.


If you want to visit GUILD yourself, and see what makes the salon a VIP experience (I can tell you now that the team have been flown in from France, giving it an authentic Parisian feel, and they even offer you champagne while tending to your locks) check them out online here.


Telephone: 020 7352 9002

Tweet us if you spot a celebrity inside (@zoegriffin)

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