Fashion Alert: Fiat 500byGucci

The Zoe Griffin team are always telling you how you can party like a celebrity and now we have news about how you can drive like a celebrity in a really stylish car. It's called the 500byGucci and it's a Fiat 500 customised by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile – a collaboration to mark the 150th anniversary of the unification of Italy and Gucci's 90th anniversary.

Blur's Alex James and Britain's Next Top Model judge Grace Woodward are fans – we recently wrote a post about how they attended the studded launch party

And now we have details about what makes the Italian car cool, starting with more info on the colours. This summer it will be available in the UK in white (above)  with satin chrome detailing and ivory and black interiors that give it a soft, sophisticated look. Or black (below) with detailing in shiny chrome paired with interiors that contrast sharp black and white – for a contemporary and racy feel.


If engines and power float your boat then you'll be pleased to hear you can pick the size of your beast. The nimble yet economical 1.2 litre  Fiat 500 by Gucci will cost £14,565 OTR while the award-winning 0.9 litre TwinAir is priced at £15,765 OTR.

But what we like most about the concept of the 500byGucci is you can order it online, customise it and track the progress of your order until it arrives directly to your house. No more slimy car salesman so you get what you want not what the showroom shoves down your neck! See www.fiat.co.uk/500bygucci for more information and to register for updates about the car so you can get it before your friends.

Like all fashion, you want to be the trendsetter not the trend follower so we advise acting soon. After all, it'd be good to get one before London Fashion Week in September, wouldn't it?

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